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Print materials remain a vital component of today’s business operational, sales, and marketing strategy. However, the costs associated with printing can quickly add up.

Here are some tips to ensure your materials are both impactful and budget friendly.

01 Approach your print needs from a higher level.
By printing in bulk, you can often achieve better prices. This approach allows you to take advantage of economies of scale, reducing the cost per piece - for example, forecasting and ordering sales/operations materials quarterly.

02 Ask for recommendations on paper and finishes.
Opting for a house brand stock can make a significant difference in cost. Also, a print expert can help define the best finish for your design that will enhance the visual appeal of your material without breaking the bank.

03 Limit the use of full-color printing.
Unless essential, limit the use of full-color printing and reserve it for critical elements or specific designs. Color printing is often more expensive than black and white. Utilize grayscale or spot colors to reduce costs while maintaining visual impact.

04 Produce shells and then imprint.
Printing shells allow you to maximize larger print volume while using imprinting (think: versions, site locations, or even business cards) to personalize for a specific use. This method can ensure the lowest price and maximize quality brand presence, especially when producing corporate materials. Plus, most print providers will inventory your shells at a low or no cost. Win win.

By implementing these cost-reduction strategies, you can effectively manage your budget while still producing high-quality marketing materials. Let us help you strike a balance between cost savings and impactful marketing collateral.

Xperient is Central Florida's value-based print provider, delivering quality printing, forward-thinking solutions, and lower costs every day.