Social

Did you know that nonprofits, religious institutions, banks, hospitals, and state colleges all have something in common? They all have operational, sales, and marketing functions!

Whether you're providing a reference guide for internal processes, conveying the importance of an offered service, or boosting brand awareness, printed booklets leave a lasting impression on your audience.

And, studies have found that people of all ages, generally absorb more when they're reading on paper than on screens, especially with nonfiction material. Source: The Hechinger Report

Here are some ideas of different booklet types that can help your organization:

Operations Booklets

• Training Manuals: Teach a task or function
• Employee Handbooks: Convey a company's expectation of employment
• Health & Safety Procedures: Provide guidelines for a safe working environment

Sales Booklets

• Product Brochures: Introduce a product and accompanying details
• Sales Catalogs: Focus on a suite of products in an organized manner
• Instructional Booklets: Offer guidance on product use and often include troubleshooting tips

Marketing Booklets

• Newsletters: Communicate helpful information to your client base
• Portfolios: Provide examples of relevant past work
• Case Studies: Build trust in your product through research

Booklets are a valuable resource when communicating your message and a tangible promotional tool. Whether providing a reference guide for internal processes, conveying the importance of an offered service, or boosting awareness of your brand, booklets leave a lasting impression on your audience.

If you have any questions or need assistance with the production or distribution of operational, sales, or marketing booklets, please reach out. We are happy to consult on best practices, along with all other print-related communication.

Xperient is Central Florida's premier printing company, producing and distributing booklets to your offices around town and the country.