ADOPT SUSTAINABLE PRINT SOLUTIONS
Consumers increasingly expect eco-conscious practices from the brands they support. Choosing sustainable print doesn’t mean sacrificing quality or impact — it can enhance both your brand and your message.
Go green without compromising your brand with these tips:
Choose Eco-Friendly Materials
Use recycled or FSC-certified paper that looks great while reducing waste. Many digital presses use toner, which can have a lower environmental impact than solvent-based inks. If choosing offset print production, soy and vegetable-based inks offer vibrant colors with fewer VOCs. Lightweight paper, minimal packaging, or uncoated stocks further lower the environmental impact. Small touches, like seed paper inserts or plantable bookmarks, resonate with eco-conscious audiences.
Adopt Green Printing Processes
Collaborate with printers that utilize energy-efficient equipment, waterless printing, and digital proofing to minimize waste. On-demand digital printing avoids overproduction and is ideal for small-batch marketing, event materials, or personalized campaigns. Combining variable data printing with sustainable paper enables brands to create personalized, eco-friendly campaigns without excessive printing.
Highlight Sustainability in Branding
Eco-conscious consumers notice when brands take responsibility. Label recycled content, display eco-certifications, or share sustainability initiatives in printed materials. Highlighting efforts builds trust, credibility, and a forward-thinking brand image.
Measure Impact and Reduce Waste
Track print engagement and production efficiency to optimize future campaigns. Use insights to adjust quantities, update materials, or recycle excess stock, ensuring every printed piece delivers maximum value while minimizing environmental impact.
For more guidance on sustainable practices in commercial settings, check out the EPA’s guide on managing and reducing waste.
Sustainable print isn’t just good for the planet, it’s good for business. Thoughtful material and process choices reduce your footprint while strengthening your brand’s reputation.
Xperient, Central Florida’s locally owned printing company, has over 20 years of experience. Contact us today to explore materials and processes that make your next campaign both effective and responsible.
